At the beginning of 2026, the Uzin Utz Group adopted a new Group strategy. The GROW BIGGER strategy replaces the previous PASSION 2025 strategy and defines the strategic framework for the further development of the Group until 2030.

The new strategy will be based on the Group's stable and resilient business performance over recent years, which will enable it to take the next growth step from a position of strength. In light of the ongoing challenges posed by the economic and geopolitical landscape, GROW BIGGER is prioritising strategies for sustainable growth, transformation and securing long-term competitiveness.

The strategic orientation is based on five main thrusts: The company's international expansion, broadening of business activities, innovative approach, increased profits, acquisitions, integrations and growth are all key objectives. These include the international orientation of business activities, the development of additional target groups and markets, the promotion of sustainable innovations, the further development of efficient structures and targeted investments in expertise and growth.

GROW BIGGER thus provides the framework for a comprehensive development process through which the Uzin Utz Group will strengthen its market position and secure its long-term competitiveness.