GROW BIGGER – Expanding limits. Shaping the future.
UZIN UTZ is opening a new chapter with the corporate strategy GROW BIGGER. Building on PASSION 2025, we are focusing on scalable, sustainable growth and long-term competitiveness.
The past few years have been characterized by challenging economic conditions, geopolitical tensions and structural changes in our markets. Nevertheless, UZIN UTZ has developed robustly and grown profitably. This strong position is both our foundation and our mission: we are now accelerating our growth ambitions in a targeted manner.
In a nutshell: What does GROW BIGGER mean?
GROW BIGGER means that we are consciously expanding our opportunities and breaking through previous boundaries. We are growing from a position of strength, expanding our international presence, entering new markets and reaching new target groups, and ensuring our strategic freedom of action in an increasingly consolidated and highly competitive environment.
Strongly positioned for the next step
Growth does not start from scratch. UZIN UTZ starts from a position of strength: our expertise, our values as a family-owned business, and our market performance give us stability. At the same time, we act with entrepreneurial courage to tap into new growth opportunities early and consistently strengthen our premium position.
Vision & mission - our why and our how
Our vision
In the area of flooring installation systems, we act locally, regionally and globally with holistic solutions. We consistently utilize and expand our expertise in flooring into related areas – always in line with the established Uzin Utz attitude.
Our mission
We support our customers – from craftsmen to industry – with holistic solutions and the highest level of expertise. By intelligently combining our skills in a differentiated market development, we adapt flexibly to the needs of our customers. With passion and a broad perspective, we are advancing our leading position in Europe and North America and tapping into new growth regions. Our proximity to customers with tailor-made solutions sets standards in quality, innovation and sustainability. This is the basis for our long-term success and leading market position.
Our strategic framework - three guiding principles
Growth requires clarity:
- Sustainable growth on a solid foundation
- Expanding horizons – seizing opportunities
- Size becomes a strategic factor for success
UZIN UTZ city of the future
The five thrusts of GROW BIGGER
The five pillars of GROW BIGGER
These five pillars are our roadmap. They show us how to grow step by step, drive innovation, and remain competitive as an organization – with an international focus and a clear direction.
Go International – as a common goal
Standing still means losing ground. Moving forward means you win. With courage, vision and determination, we are putting our business units on a global footing and also harnessing new potential for growth. We are stepping past our limits, opening up new markets and bringing our knowledge to where the future is being created.
Be Broader – what makes us strong makes us ready for more
We are expanding our horizon and strengthening our presence in the market. We are addressing new target groups and taking new paths – leaving no customer to the competition. We are strategically using existing expertise and capacity to open up new market segments and make Uzin Utz visible wherever good solutions are in demand – across craft, trade and industry.
Be Innovative – creativity meets action
We stay curious. We stay bold. Sustainable innovations are a central key to us making a difference. We get together and let ideas, knowledge and experience flow – always with a focus on benefits and impact. We take responsibility with resource-saving concepts, life-cycle thinking and reduced-emission solutions. We continue to work on the difference that has made us strong – and will make us even stronger.
Boost Profits – strength reveals wir collaboration
We want to grow without losing our balance. With Boost Profits we believe in clear structures and focused actions. We create transparency and establish processes that are simpler, faster and smarter. Less friction, more time and more energy for what defines us – customer focus, quality and innovation. Together we stay on course – as a team and as a company.
Acquire, Integrate, Grow – we are growing beyond our limits
We are investing specifically in know-how, technologies and people who enrich our company. Via new partnerships we are strengthening our core business, opening up markets and expanding our portfolio. Open communication, clear structures and mutual respect mean we are successfully shaping integrations. This is how real progress is made from every incremental gain – growth that drives and connects.
GOALS FOR 2030 – OUR ROUTE, OUR COMPASS
GROW BIGGER stands for scalable, sustainable growth. In line with UZIN UTZ's evolved understanding, its positioning in the market will be consistently characterized by added value in terms of quality, innovation and sustainability.
8–12 %
GROWTH IN TURNOVER PER ANNUM
> 10 %
EBIT MARGE IN 2030
25 %
CO₂ REDUCTION IN SCOPE 1 + 2
> 90 %
RECOMMENDATION RATE
We stay UZIN UTZ
We stay grounded and break through the roof
Together we are taking the next step, beyond flooring. To new markets, new target groups and new technologies. We think and act internationally, knowing where we come from. We reduce complexity and increase reliability. But above all, we grow beyond ourselves – together.
All while staying who we are: UZIN UTZ. Reliable. Passionate. Competent.