Open Communication
To us, open and transparent communication means keeping all stakeholders (customers, the public, the local community, the industry, and employees) informed with complete, credible, understandable, and timely information about our company’s activities.
Internal Communication
Our “Open Communication” approach serves as the foundation for a transparent exchange of information throughout the entire company. A key element of this was the annual kick-off event, during which the Executive Board provided updates on strategic topics and played a significant role in communicating the milestones of the concluded PASSION 2025 strategy. A particular focus of internal communication in 2025 was also on transparently supporting the group-wide major projects TOM (Target Operating Model) and S4U (the transition to SAP S/4HANA) to make their significance and implications clear to all employees. The transformation of UZIN UTZ in conjunction with the new strategic goals and major projects was also a key focus of internal communication.
As the central digital platform, our intranet “Quako” is firmly established in our daily work. It serves not only as the primary information channel but also as a comprehensive work and collaboration tool. Interactive formats, such as blogs and a 360° magazine-style news section, ensure that relevant information reaches employees worldwide quickly, before it reaches the external public. In addition, Quako actively promotes collaboration and knowledge sharing through specific project pages and integrated tools. In this way, the company grows closer together through an improved flow of information.
External Communications
Our Investor Relations department, in coordination with Corporate Communications, communicates effectively through ad hoc announcements, quarterly reports, the annual report, investor days, and the Annual General Meeting. These measures are designed to provide investors and shareholders with detailed information on the company’s performance and key financial metrics. In addition, press releases on all relevant topics concerning UZIN UTZ are published and can be viewed in the press section of our website. Inquiries from the business and regional press are promptly answered by the Executive Board to strengthen our external communication. Furthermore, at the brand level, numerous expert articles, new product launches, and brand-specific topics are communicated in the relevant trade media. Press events for UZIN UTZ and its brands round out our external communications. We are increasingly utilising online communication as an effective channel to reach our target groups, such as job seekers, customers, and investors.
To further improve our digital communication, we rely on sending newsletters and maintaining a presence on social media platforms such as Facebook, LinkedIn, Instagram, YouTube, and TikTok. For years, these platforms have served to inform our target groups, connect with them, and offer them opportunities for interaction. On our brand websites, we also showcase our extensive product range, supplemented by data sheets, safety instructions, and application guidelines.