Internal success factors

During the 2025 financial year, our development was primarily driven by the PASSION 2025 corporate strategy. The strategic framework for further development and target achievement continued to be based on the four P's: Profit, Products & Services, Planet and People. In the final year of the strategy, all four thrusts were given equal priority and considered in their entirety. This focus enables us to realise our potential and operate successfully and sustainably.

The "People" approach encompasses our employees, our customer relationships and the Group's social responsibility. The workforce is a key contributor to the Group's success and plays a vital role in achieving corporate objectives through motivation, commitment and discipline. Building on the measures initiated in previous years, programmes for professional and personal development were continued in order to deploy and develop our employees in line with their qualifications and strengths within the company. In addition to our employees, it is vital that we maintain strong relationships with our customers and partners if we are to continue developing benefit-orientated products and services. As an internationally oriented company, we are dedicated to providing exceptional customer service to our global client base. Our local sales teams are dedicated to ensuring that our customers receive the support and attention they deserve.

As part of the "Planet" approach, the company has consistently integrated environmental and resource topics into its activities. Initiatives such as environmentally friendly operations, a transparent and sustainable value chain and social commitment contribute to taking ecological and social aspects into account along the entire value chain.

As part of the "Products & Services" strategic focus, we provide our core customers – experienced soil-related tradespeople – with customised products, systems and services for all aspects of soil cultivation. Our close collaboration with business partners allows us to develop and adapt our service portfolio continuously, ensuring it meets the needs of global markets.

With “Profit” as our strategic focus, we aim to further expand our market position in selected countries and systematically capitalize on existing market potential. Our core markets are Germany, the Netherlands, and Switzerland. The United Kingdom, the United States, and France are considered growth markets. The Group also aims for continuous growth and the expansion of market share outside these regions. The focus here is not on short-term revenue maximization, but on sustainable and healthy growth, which is reflected in the targeted EBIT margin of more than 8 % in 2025.

In 2025, digitalisation was once again a central foundation and a key driver for securing the future viability and strategic efficiency of the company. In line with the target status defined for 2024, the first steps towards implementation have now been taken. These include the evaluation and introduction of basic tools and processes, as well as the initiation of measures to decommission obsolete systems (end-of-life planning).