One of our most important factors for success is our dedicated and qualified workforce. That is why we invest in our employees’ training, professional development, and well-being. We treat them with respect and aim to be a responsible and attractive employer for both our current and prospective employees. A positive corporate culture grounded in a strong set of values provides us with a clear framework for action.

We aim to foster our culture of trust and innovation, based on our sense of direction, our core values, and our principles, as well as open communication. Transparent processes and the exchange of knowledge across countries and brand companies are particularly essential for increasingly international teams.

As part of our PASSION 2025 strategy, we conducted regular employee surveys to gain a well-founded understanding of our employees’ satisfaction and commitment. Our goal was to achieve a recommendation rate of at least 90% among respondents through continuous engagement.

In the 2025 survey, we achieved  a 89% rate, placing us just slightly below our ambitious target. Since 2020 (85%), this metric has shown a steady increase. We view this result as confirmation of our efforts to date to enhance our employer appeal and as an incentive to consistently continue and further expand our initiatives.