For us acting responsibly is the basis for lasting economic success. We therefore take social, ethical and ecological aspects into account in all our business activities. Our economic strength and our consistent success are based on a fair and reliable relationship with our customers.

In order to achieve our economic goals, we want to expand our market position in individual country markets by analyzing and taking into account market and country-specific characteristics. Dedicated local sales strategies ensure customer proximity for each country. In future, the focus will be on utilising synergies between our companies, for example in the development of logistics concepts, compliance or the management of local and group-wide risks. Investments and the optimization of production sites are also at the heart of group-wide considerations. Markets of particular relevance are our so called core and growth markets, which in addition to Germany are the Netherlands, Switzerland, USA, France and UK.

The group-wide goal is to achieve sales of more than EUR 550 million across all companies and brands by the end of 2025. Furthermore, our profit (measured by the EBIT margin) should account for more than 8 % of sales.