Customer loyalty means there is an ongoing and successful business relationship between the company and customers. Alongside this, we rely on strong partnerships with our stakeholders.

Our goal is to be a reliable and strong partner for our customers by building and maintaining long-term and successful business relationships. We place great emphasis on close partnerships with all our stakeholders, including communication with employees and cooperation with customers and suppliers. Our commitment is focused on developing and providing technically advanced products and customised system solutions for the installation, refurbishment and maintenance of floor coverings to fully meet the requirements of our professional trade customers.

With a qualified field sales team and technical support by telephone from our application engineers, we offer comprehensive advice and excellent service. In addition, through our group-wide key account management team, we provide targeted support to architects and specifiers as well as the flooring industry to meet their specific needs. Our range of services includes specialist knowledge in the field of floor coverings as well as the exchange of experience and knowledge transfer on legal and marketing-related topics, which our customers particularly appreciate.

We also actively support the development of young professionals in the trade and offer tailor-made training courses to develop specialists in flooring, wood, screed, and tile laying, as well as interior design. These training courses cover new techniques, installation products and machines, enabling us to strengthen and develop professionalism in the trade.

Exchange with stakeholders

Our stakeholders, including customers, employees, suppliers, investors and members of associations, have specific expectations of our company. We best understand the wishes, needs and concerns of our stakeholders through active dialogue. We promote this dialogue through personal discussions, surveys, the use of our sales force, the involvement of various specialist departments and our training program. In particular, our key account management at UZIN UTZ ensures direct communication with customers, architects and planners in collaboration with the sales and technical team. In addition, we maintain productive collaboration with cooperation partners, the flooring industry and various trade associations and strengthen close contacts with various players in the field of sustainable building, politics, and business, through our customer advisory board. This enables us to identify and address relevant topics.

Know-​how for customers: Training courses and trade fairs

In 2025, there was a strong focus on the UZIN UTZ Campus, which took place in Ulm on September 19, 2025. Under the motto "Workshops. Knowledge. Get ahead." the UZIN UTZ Campus combines specialist knowledge with direct application: In practical workshops, experts imparted in-depth know-how on innovations and challenges in the flooring industry. In addition to the transfer of technical knowledge, the focus was on personal exchange on specialist topics. Renowned speakers also provided insights into forward-looking topics. In total, we welcomed around 600 customers to Ulm and can look back on a very successful event at the Donauhalle in Ulm.

In 2025, we also once again offered an extensive range of customer training courses at our main location as well as open seminars throughout Germany. In 2025, we were able to offer 85 training days at the Ulm site alone. In total, we welcomed over 1,000 customers to training courses and seminars (outside the UZIN UTZ Campus).

Customer day in the Netherlands

In July, Uzin Utz Nederland B.V. hosted its annual Customer Day. This is a networking event that focuses on personal exchange with our customers and the partners of INTR. B.V. partners. The event brought together professionals from the flooring industry and provided a platform for meeting, exchanging experiences and strengthening long-term partnerships.

Membership in associations and organizations

Our commitment is to shape and promote the future and progress of the construction industry. We are actively involved in a large number of associations and organisations, with a particular focus on emissions and health, quality assurance and the promotion of young talent. This close cooperation enables us to quickly gain important insights into trends and developments in the industry. This enables us to react promptly to changes and play a positive role in shaping future trends. We can also inform our customers immediately about relevant information and announcements from the associations. We are active in the following important industry and trade associations, among others: Industrieverband Klebstoffe e.V. (IVK), Deutsche Bauchemie e. V., Bundesverband Parkett und Fußbodentechnik (BVPF), Bundesverband Estrich und Belag e. V. (BEB), Zentralverband Raum und Ausstattung (ZVR), Fachverband Fliesen und Naturstein, Fachverband der Hersteller elastischer Bodenbeläge e. V. (FEB) and Bundesverband der vereidigten Sachverständigen für Raum und Ausstattung e. V. (BSR).

Promoting young talent in the skilled trades

The increasing shortage of skilled workers and young talent is a growing challenge for the flooring trade. As part of our membership of the Bundesverband Parkett und Fußbodentechnik (BVPF), we provide both financial support and active contributions to its advisory board in order to promote the "Das ist Bodenhandwerk" training initiative, which has been running since 2014. This initiative aims to attract young people to professions such as flooring and wood installers, screed layers and interior decorators and to connect them with apprenticeships and internships in businesses. Another aim is to raise the profile and recognition of these professions in society. We also offer financial and non-material support to master craftsmen's schools in Germany and Austria, for example by providing speakers, products, premises for training courses or organising company tours.