Customer loyalty means there is an ongoing and successful business relationship between the company and customers. Alongside this, we rely on strong partnerships with our stakeholders.

Our goal is to be a reliable and strong partner for our customers by building and maintaining long-term and successful business relationships. We place great importance on close partnerships with all our stakeholders, including communication with employees and cooperation with customers and suppliers. Our commitment is focused on developing and providing technically advanced products and customized system solutions for the installation, refurbishment and maintenance of floor coverings to fully meet the requirements of our professional trade customers.

With a qualified field service team and technical support by telephone from our application technicians, we offer comprehensive advice and excellent service. In addition through our group-wide key account management team, we provide targeted support to architects and planners as well as the flooring industry to meet their specific needs. Our offering includes flooring expertise, experience sharing and knowledge transfer on legal and marketing-related topics, which our customers particularly appreciate.

We also actively support the development of young professionals in the trade and offer tailor-made training courses to train specialists in flooring, parquet, screed and tile laying as well as in the interior design trade. These training courses cover new techniques, installation products and machines, which enables us to strengthen and develop professionalism in the trade.

Exchange with stakeholders

Our stakeholders, including customers, employees, suppliers, investors and members of associations, the environmental and social sectors, have specific expectations of our company. We best understand the wishes, needs and concerns of our stakeholders through active dialog. We promote this dialogue through personal discussions, surveys, the use of our sales force, the involvement of various specialist departments and our training program. In particular, our key account management at UZIN UTZ ensures direct communication with customers, architects and planners in collaboration with the sales and technical team. In addition we maintain productive collaboration with cooperation partners, the flooring industry and various trade associations and strengthen close contacts with various players in the field of sustainable building, politics, business and through our customer advisory board. This enables us to identify and address relevant topics.

Know-how for customers: Training courses and trade fairs

A major focus in 2023 was on the BAU trade fair in Munich. There we were able to present many new products and highlights from our six brands UZIN, WOLFF, PALLMANN, Arturo, codex and Pajarito. The topic of sustainability plays a major role for us, but also in the construction industry in general. We were able to make our contribution here with our new cross-brand sustainability label ECO₂ CHOICE as well as with many product innovations. Another highlight was the stand party to celebrate the 100th anniversary of our Pajarito brand. In the evening we welcomed around 350 customers and business partners to the official celebration at our joint stand.

In addition we again offered customer training courses at our headquarters in Ulm throughout the year. We were able to increase the number of training days to 70 in 2023 (37 in 2022). In total we welcomed almost 1,000 customers to Ulm, including international guests, who came to us for training purposes.

UZIN.TV

UZIN.TV is our innovative live video format that enriches our range of consulting services with a focus on the professional installation of screed, floor coverings and parquet. In our short informative episodes customers and those interested in flooring receive in-depth insights into the proper application of UZIN products, including adhesives, primers and leveling compounds. Our experienced application technicians not only demonstrate everyday installation work, but also explain special applications and offer valuable practical tips. This offer is an ideal complement to our telephone advice and the personal service provided by our technicians and field staff. The broadcasts are made directly from our in-house studio in Ulm and are available on YouTube and on our website at www.uzin.tv.

Networks and partnerships

Membership in associations and organizations

Our commitment is aimed at shaping and promoting the future and progress in the construction industry. We are actively involved in a large number of associations and organizations, with a particular focus on the areas of emissions and health, quality assurance and promoting young talent. This close cooperation enables us to quickly gain important insights into trends and developments in the industry. This enables us to react promptly to changes and play a positive role in shaping future trends. We are also able to inform our customers immediately about relevant information and announcements from the associations. We are active in the following important industry and trade associations, among others: Adhesives Industry Association, (Industrieverband Klebstoffe, IVK), German Construction Chemicals Association (Deutsche Bauchemie e. V.), Federal Association for Parquet and Floor Technology (Bundesverband Parkett- und Fußbodentechnik, BVPF), the German Federal Association of Screed and Floor Covering (Bundesverband Estrich und Belag, BEB), the German Interior Decoration Association (Zentralverband Raum und Ausstattung, ZVR), the German Tile and Natural Stone Association (Fachverband Fliesen und Naturstein), the Association of Resilient Floor Coverings Manufacturers (Fachverband der Hersteller elastischer Bodenbeläge e.V., FEB), and the German Association of Sworn Experts for Interior Decoration (Bundesverband der vereidigten Sachverständigen für Raum und Ausstattung e. V., BSR).

Promoting young talent in the skilled trades

The increasing shortage of skilled workers and young talent is a growing challenge for the floor-laying trade. As part of our membership of the Federal Association of Parquet and Flooring Technology we provide both financial support and active contributions to its advisory board in order to promote the "Das ist Bodenhandwerk" training initiative, which has been running since 2014. This initiative aims to attract young people to professions such as floor layers, parquet layers, screed layers and interior decorators and to connect them with apprenticeships and internships in trade businesses. Another aim is to raise the profile and recognition of these professions in society. We also offer financial and non-material support to master craftsmen's schools in Germany and Austria, for example by providing speakers, products, premises for training courses or organizing company tours.

Growth and vision

We focus on sustainable growth globally, characterized by careful planning and strategic investments in new locations and buildings. These investments are substantial and demonstrate our long-term commitment. In the 2023 reporting year we took important steps to expand our locations. Some examples of these are listed below.