Our development in the coming year will continue to be shaped by the Passion 2025 corporate strategy. The strategic framework for further development and target achievement will continue to be defined by the four P's - Profit, Products & Services, People and Planet. The priorities enable us to exploit our potential and to operate successfully and sustainably.

The People focus is concerned with our employees and society. Our employees make a significant contribution to the success of the Group and play a key role by working in a motivated and disciplined manner to achieve our ambitious goals. For this reason, concepts for professional development are developed. In addition to looking at our company, relationships with our customers are also part of this approach.

The Products & Services strategy aims to continue to provide our core customer, the experienced groundcare professional, with tailor-made products, systems and services for all aspects of soil cultivation. The close relationship with our business partners enables us to further optimize our range and adapt it to the global markets. In order to keep pace with the progress of digitalization, we strive to develop future-oriented business models so that we can identify trends early on and act as a driver of innovation in the industry. Only in this way is it possible to achieve qualitative improvements and offer our customers in the premium and standard segments added value that leads to success.

As part of the Planet thrust, initiatives such as environmentally friendly operations, a transparent and sustainable value chain and a socially responsible company will bring the environment and resources even more into the focus of our business.

Since 2021, there has been a theme year for each strategic focus area. The theme years serve to deepen initiatives in the respective focus area and promote a Group-wide exchange on planned measures.

Following the focus on the Planet strategic thrust in 2023, the 2024 themed year will focus on the Profit strategic thrust. The last of the four dimensions, which forms the basis for our activities and is essential for the long-term existence of Uzin Utz, will thus be emphasized in 2024. In the coming financial year, we will continue to expand our market position and leverage country-specific potential through customer proximity and performance leadership along the entire value chain.