Strategy and goals
Internal success factors
In 2024, we continued to pursue the goals set as part of the "PASSION 2025" strategy. The focus on these goals creates sustainable and healthy growth through investment and the commitment of our employees worldwide. Our internal company success factors are based on the following four pillars (4 P's), with the focus in 2024 being on the Profit pillar:

Acting responsibly
- Economic
sustainability
- Customer loyalty and
strong partnerships
- Compliance

Technical performance & innovative strength
- Innovations
- Product responsibility and customer health
- Digitalization

Careful use of the environment & resources
- Operational environmental protection
- Transparent and sustainable value chain
- Society-oriented company

Further training, development & health
- Culture and values
- Work-life balance
- Open communication
Our aim is to exploit the full potential in each of these areas in order to continue to lead us and our customers to success in the future. We aim to motivate and train our employees through suitable support and development measures so that they can then be deployed in the company according to their strengths. In increasingly international teams, the conditions for an innovative working environment are created, whereby transparent processes and the exchange of knowledge across national and brand companies are key elements. Target achievement is measured by the recommendation rate of Uzin Utz as an employer by employees. Another central aspect of the strategic orientation People is the cultivation of relationships with customers and business partners. It is of fundamental importance in order to be able to develop benefit-oriented products and services in the future that meet and even exceed the expectations of our customers. As an internationally oriented company, our local sales teams look after and support customers on a global level. Close cooperation with craftsmen is essential in order to be able to offer our customers the customized products and services we provide. In the Products & Services division, our aim is to generate additional revenue streams through new products as part of PASSION 2025.
Sustainability is another essential aspect of Uzin Utz's corporate culture. As part of this orientation, the topics of resources and the environment will be given greater focus. Uzin Utz's goal is to make an even greater contribution to sustainability and to play a pioneering role within the industry. The Planet strategy therefore aims to reduce climate-damaging emissions through measures such as photovoltaic systems in the plants, energy savings and the conversion of the vehicle fleet to hybrid/e-cars.
Digitalization is an important basis for strategic efficiency in order to secure the company's future viability and success in the long term. As part of a preliminary project, which was completed at the beginning of 2024, both the Group's current level of digital maturity and a target state to strive for were determined. Based on this, the necessary steps and measures for further digitalization were defined.
Our core markets are in Germany, the Netherlands and Switzerland. Growth markets for Uzin Utz are the UK, USA and France. In addition to our core and growth markets, we also want to grow continuously outside these regions and gain market share. This goal is an important part of our corporate strategy PASSION 2025, but our focus is not on short-term sales maximization, but on sustainable and healthy growth. This is reflected in the targeted EBIT margin of more than 8% in 2025.
Internal organization and decision making
Direct decision-making channels and the flattest possible hierarchies are the principles of the internal Group organization. The decision-making process at Uzin Utz is shown in the following diagram.
