Future development of Uzin Utz
Our development in the coming year will continue to be shaped by the PASSION 2025 corporate strategy. The strategic framework for further development and target achievement continues to be formed by the four P's - Profit, Products & Services, People and Planet. This focus enables us to exploit our potential and operate successfully and sustainably.
The "People" focus area is concerned with our employees and society. Our workforce makes a significant contribution to the success of the Group and plays a key role by working in a motivated and disciplined manner to achieve our ambitious goals. For this reason, concepts for professional development are being developed. In addition to looking at our company, relationships with our customers are also part of this approach.
The strategic focus on "Products & Services" aims to continue to provide our core customers, the experienced groundcare professionals, with tailor-made products, systems and services for all aspects of soil cultivation. The close relationship with our business partners enables us to continuously optimize our product range and adapt it to global markets. To keep pace with the progress of digitalization, we strive to develop future-oriented business models in order to identify trends at an early stage and act as a driver of innovation in the industry. This is the only way to achieve qualitative improvements and offer our customers in the premium and standard segments added value that leads to success.
As part of the "Planet" thrust, initiatives such as environmentally friendly operations, a transparent and sustainable value chain and corporate citizenship will bring the environment and resources even more into the focus of our business.
Since 2021, there has been a theme year for each strategic focus area. The theme years serve to deepen initiatives in the respective focus area and promote a Group-wide exchange on planned measures. In 2024, the focus was placed on the "Profit" strategic direction, bringing the last of the four dimensions to the fore. In 2025, the focus will be on achieving the goals of all the strategic directions of the last four years. In the coming financial year, we will continue to expand our market position and leverage country-specific potential through customer proximity and performance leadership along the entire value chain in order to achieve the best possible results for Uzin Utz in the final year of the PASSION strategy. At the same time, we are developing a new strategy for 2025, the implementation of which will begin in 2026 and will further strengthen Uzin Utz's position in the future.